Waterstone's

PICCADILLY - CHRISTMAS 09

Waterstone's were keen to reinforce their brand identity over the Christmas period and asked us to look at the most effective way of doing so within their flagship store.

We took their 'bookshelf' motif and 'Discover Something New' strapline and produced 2 graphics to wrap around either side of their atrium entrance at high level across 26m of wall space, making the brand identity instantly visible to customers as they entered the store.

These graphics were produced very simply using both digitally printed self adhesive vinyl and cut vinyl lettering.